News | June 14, 2017

Alta Energy And Measure To Improve Enter Partnership To Enhance Sustainable Energy Management Practices In The Fresh Produce Industry


Alta Energy, a leading renewable energy procurement and management services provider, announced today that it has partnered with sustainability consulting firm Measure to Improve, LLC to offer the produce industry a uniquely proactive approach to improving the sustainability of operations through the use of renewable energy.

Measure to Improve helps growers and processors identify and implement economic savings that also translate into environmental benefits. In the fresh produce industry, energy for pumping, refrigeration and transportation constitute significant operating expenses. However, much of the produce industry could use sustainable renewable energy resources like solar power to lower energy costs and reduce the risk of energy price volatility, while enhancing overall sustainability. Alta Energy will work with Measure to Improve to provide its clients with objective analysis and unbiased recommendations uniquely tailored to challenges faced by the fresh produce industry.

Our partnership with Alta Energy will enhance our efforts to help customers proactively address their energy consumption and costs,” said Nikki Rodoni, CEO and founder of Measure to Improve. “Built on respect, integrity and trust, the goal of this partnership is to help customers find cost savings and reduce environmental impacts along the way. With Alta Energy, we can take our customers to the next level of sustainability with new renewable energy sources.”

Under the guidance of Measure to Improve and the partnership with Alta Energy, growers, shippers and processors can identify, measure, improve and credibly communicate their sustainability practices. These services enable produce industry professionals to develop more sustainable practices, as well as mitigate risks, stay ahead of regulations and provide significant return on investment. Energy management is one of twelve key performance indicators that cover the most critical aspects of a sustainable agricultural operation.

“We are thrilled to support the mission of Measure to Improve and its clients,” said Aaron Enz, vice president of business development at Alta Energy. “Measure to Improve has developed a leading practice for delivering sustainability solutions to fresh produce clients – this includes helping to comply with customer requirements, identifying cost reductions and meeting internally-generated goals. Given the opportunities for material cost reductions and improved sustainability with renewable energy, we look forward to empowering Measure to Improve clients to realize the benefits of renewable energy while saving time, money and hassle in the process.”

Alta Energy and Measure to Improve are both located California, with offices in the heart of the Salinas Valley, often referred to as the “Salad Bowl of the World.” Alta Energy is presently working with large scale agricultural producers in California and across the United States. Measure to Improve customers include major produce growers and processors located in California, Arizona, Georgia, Florida and Mexico.

About Alta Energy

Alta Energy delivers comprehensive solutions for corporations looking to adopt renewable energy. Serving as a renewable energy manager, Alta Energy simplifies the process for enterprises, handling all elements from inception to execution through expert guidance and tailored strategies. Alta Energy partners with its customers to deliver holistic solutions that are both technology and service neutral, representing their customers’ best interests and enabling them to achieve the environmental and economic benefits of renewable energy. For more information, please visit

About Measure to Improve

Measure to Improve helps agricultural producers and processors measure, improve and credibly promote their sustainability efforts. We believe the driving force behind sustainability starts with a good business case. We set out to discover the economic savings that also translate into environmental benefits. Our clients benefit by staying ahead of mandates and appealing to the growing segment of environmentally conscious buyers. For more information, please visit

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