News | November 17, 2006

Cygnus Business Media Launches Newly Redesigned Supply Chain Web Site - SDCExec.com

Fort Atkinson, WI - The next strategic weapon in the business world has grown in significance over the past decade as companies begin to understand the substantial competitive edge it offers their bottom line. That weapon is supply and demand chain management, and Cygnus Business Media says that it has just given businesses more ways to affect their supply chain than ever before. The company announced recently the launch of its newly redesigned SDCExec.com – an online information resource for supply chain executives. According to Cygnus Business Media, the site has a fully Interactive Global Supply and Demand Chain Map featuring the most targeted information for the supply chain professional to maximize ROI in the areas of sourcing, procurement, fulfillment, logistics, payment, ERP and demand management/forecasting.

"SDCExec.com features the most up-to-date information on the processes and technologies that companies are employing to gain a greater return on their margins," says Andrew K. Reese, editor of Supply & Demand Chain Executive magazine. "The supply chain function is mission-critical to all businesses whether they are small, medium or large, and the newly redesigned SDCExec.com will provide supply chain executives with the knowledge they need to take their operations to a higher level of efficiency and effectiveness."

Reese believes that companies must take a strategic view of their supply and demand chains so that they can get their products to their end customers "at the right time, at the right place and at the right cost."

According to Cygnus Business Media:

  • The redesigned SDCExec.com is easy-to-navigate and features constantly updated news that affects the supply chain, as well as online in-depth articles. The site also covers the most significant supply chain trends, and a "magazine" section provides readers with access to feature articles and columns from current and past issues of Supply & Demand Chain Executive magazine.
  • The new site offers readers easier access to articles related to their industries. "Success and ROI in business today means getting your product to the consumer faster than your competitor at less cost," says Supply & Demand Chain Executive Associate Publisher Jolene Gulley. "Understanding the best technology to employ means doing your homework and reading about what worked for peer companies. That's what SDCExec.com brings to professionals seeking new ways to improve their supply chain."
  • SDCExec.com will also continue to serve their visitors and Supply & Demand Chain Executive readers through their highly successfully Web seminars and podcasts sponsored by top companies in the supply chain industry. These online training and education forums have provided thousands of participants with insights on supply chain enablement and competitive advantages that could make a substantial difference in ROI.
  • Upcoming features on SDCExec.com include a new case study section that will feature best practice articles highlighting success stories from a cross-section of industries and supply chain functions, as well as an enhanced executive buyer's guide that will offer a comprehensive directory to solution and service providers enabling every segment of the supply chain. SDCExec.com's exclusive Digital Buyer's Guide allows marketers to integrate video into their listings, employing sight, sound and motion to better communicate and brand their products. Other options for video include filming product demonstrations, interviews and targeted messaging.

"SDCExec.com lets professionals find out about the latest tools for enabling their function and allows them to learn what their competitors are doing to improve their supply chains," adds Reese. "Companies interested in increasing efficiencies and seeking other ways to improve their cost structures will find the answers they need on our site."

Supply & Demand Chain Executive is believed to provide comprehensive coverage highlighting business strategies, trends and issues on supply chain management. The magazine explores each area of the global enabled supply chain including order/demand capture, sourcing, procurement, fulfillment, logistics, payment, CRM, consulting, information sharing, financing. Cygnus Business Media claims that Supply & Demand Chain Executive is read by the highest number of senior corporate executives of any supply chain publication.

SOURCE: Cygnus Business Media