ExploraToy
Originally an award-winning Electronic Learning Aid, GeoSafari® quickly caught on with children, parents and teachers as a fun and remarkable educational product for learning geography. The product line broadened through the 1990's to include other areas such as reading, math and a variety of science and social studies topics. Then in 1994, the CD-ROM versions of GeoSafari® were introduced to critical acclaim.
The basic premise of all GeoSafari® products is presenting educational topics in a fun way—a way that not only demonstrates the pleasure of exploration and discovery, but also awakens the adventurous spirit in all children.
There is "A Whole New World of Adventure" for children to explore as they and their parents discover GeoSafari® Science and Nature products. GeoSafari®, a name with incredible equity and one that will generate tremendous excitement as consumers are attracted by the innate appeal of these products along with strong awareness, positive experience and brand loyalty from its ELA heritage.
Then flashing back to 1960 when John F. Kennedy was 36th President elect moviegoers were avoiding showers after the release of Psycho, and teens were shaking their hips to a new dance craze called "The Twist," the phenomenon known as The Amazing Live Sea-Monkeys® was spreading across the country! Now, 40 years and some two billion Sea-Monkeys® later, kids and adults alike can't get enough of these unique instant pets! To catapult the brand into the 21st Century and feed America's passion for Sea-Monkeys®, ExploraToy® introduces five adventurous new environments for these enigmatic creatures.