News | October 24, 2018

Government And Private Industry Procurement Teams To Benefit From SimPPLY And Beroe Strategic Alliance


SimPPLY is pleased to announce a strategic alliance with Beroe, forerunners in procurement intelligence and customised market research. SimPPLY’s partnership with Beroe is an exciting step forward for procurement teams throughout Australia, who now have access to Beroe’s deep expertise and robust, predictive, real-time intelligence and insights.

“The Beroe product offering is good news for the Australian procurement market. Beroe’s presence in Australia, through SimPPLY’s relationship, ensures procurement teams have quick and efficient access to leading edge intelligence,” said SimPPLY Managing Director, James Norfor.

Beroe complements SimPPLY’s AI based Expenditure Analytics and Opportunity Analysis offering. SimPPLY have analysed over AUD 80 billion in expenditure data for Australian and NZ based governments and multiple ASX listed corporations.

“Through our collaboration with Beroe, SimPPLY’s Opportunity Assessments are now further enhanced to deliver even more value to our clients. Many of our current clients have already experienced the benefits of our partnership with Beroe and SimPPLY are looking forward to extending these benefits to our future clients,” said Mr Norfor.

Beroe Inc Chief Executive Vel Dhinagaravel, has welcomed the strategic alliance with SimPPLY stating, “We are pleased to be partnering with SimPPLY, as this relationship enables the procurement community in Australia to optimally leverage SimPPLY’s advisory services along with insights developed by Beroe on category intelligence and commodities.”

Until now, only the largest Australian organisations such as banks and global companies have benefitted from Beroe’s deep expertise and comprehensive resources. SimPPLY’s local presence and partnership with Beroe ensures Beroe’s benefits are now widely accessible.

Beroe’s partnership with SimPPLY follows Beroe attaining Knowledge Partner status with The Chartered Institute of Procurement & Supply (CIPS) for Market Intelligence and Commodities.

About SimPPLY
SimPPLY’s trusted industry insights and practical, efficient solutions are employed with every SimPPLY engagement. Our experienced, practitioner-led team ensure increased savings, time and productivity with sustainable results. To learn more about SimPPLY, please visit

About Beroe
Beroe's unique business model provides market intelligence and analytics to global business procurement teams. Beroe leverages deep domain expertise in 300+ categories across 14 industries, with a client base of more than 80 of the Fortune 500 companies. To learn more about Beroe Inc, please visit

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