GrubMarket Acquires Procurant, A Leading Software-As-A-Service Provider And Trading Platform For The Fresh Produce Industry

We are excited to share important news about the continued growth of our technology ecosystem supporting America’s fresh food supply chain. Today, we announced the acquisition of Procurant, a leading software-as-a-service platform that streamlines fresh procurement, order management, and regulatory compliance for the perishable goods industry. This milestone reflects our ongoing commitment to bringing efficiency, innovation, and digital transformation to businesses across the food supply chain industry.

A Modern, Cloud-Native Platform Built for the Future of Fresh Procurement
Founded in 2018 by CEO Eric Peters, Procurant was created as a modern, cloud-native alternative to the legacy procurement tools used throughout the fresh food industry. Their platform was designed to improve real-time collaboration, increase operational efficiency, and provide end-to-end visibility for buyers and suppliers of perishable goods.

Procurant’s suite of innovative solutions includes Procurant One for procurement, Procurant Open Link for connecting suppliers with retailers and foodservice operators, Procurant Inspect for quality control, Procurant Trace for FSMA 204 traceability compliance, and Procurant SureCheck for food safety management, which processes more than 1 million temperature checks daily and logs over 40 million food safety and checklist observations per month.

Through these tools, Procurant supports over 850 customers across 14 countries, facilitates 5.5 billion dollars in annual GMV, and serves a network of major retailers including Costco, Walmart, Target, and Albertsons Companies, along with growers, shippers, and distributors across the United States and internationally. Together, these customers are responsible for more than 90 percent of all food sold in the United States.

Procurant’s seasoned leadership team, with deep expertise in retail and supply chain technology, will continue to oversee operations to drive ongoing product progress and customer success.

A Shared Vision for Transforming the Food Supply Chain
“Since our founding, we’ve focused on modernizing how the industry buys and manages perishables,” said Eric Peters, Founder & CEO of Procurant. “Procurant’s expansive network, powerful SaaS products and central trading platform help retailers and suppliers benefit from real-time collaboration, replace costly legacy tools, and gain meaningful insights into their business partnerships. Joining GrubMarket, one of the largest fresh food technology networks, is an exciting next chapter for us. With GrubMarket’s impressive infrastructure and software and AI offerings, we will expand our reach and bring powerful, new efficiencies to customers across the fresh food supply chain.”

Mike Xu, CEO of GrubMarket, adds, “We are thrilled to welcome Procurant to the GrubMarket family. Procurant has established itself as a trusted, purpose-built platform that transforms how the food industry manages perishables, with a robust trading network that connects buyers and suppliers through modern SaaS software designed specifically for the unique demands of fresh food procurement. This strategic acquisition impressively expands our software portfolio and strengthens our position as the enterprise AI solutions provider for the American food supply chain. The addition of Procurant’s comprehensive solutions will not only benefit our growing base of GrubMarket software customers, but also create powerful synergies across our own GrubMarket network. By integrating Procurant’s platform with our existing technology stack and AI development capabilities, we will deepen the impact of eCommerce internally and offer new AI-powered procurement solutions to the broader fresh food industry. We are uniquely positioned to accelerate digital transformation across the fresh food supply chain as a team, together.”

Expanding Opportunities for Customers Across the Food Industry
This acquisition opens meaningful opportunities for both Procurant’s customers and GrubMarket’s expanding software community.

Procurant customers will benefit from potential integrations with GrubMarket’s comprehensive technology suite, including WholesaleWare ERP, our AI-powered ERP platform for food wholesalers, distributors, and shippers; GrubAssist AI, our suite of agentic enterprise AI agents for intelligent analysis, insights, reporting, and automated order processing; Orders IO, our custom-branded eCommerce solution for mobile and online ordering; and GrubPay, our digital payments platform built specifically for the food supply chain.

At the same time, GrubMarket customers will now have expanded access to Procurant’s advanced procurement capabilities and trading network. This creates a more unified and powerful technology ecosystem that supports procurement efficiency, strengthens supplier relationships, and enables deeper digital collaboration across the entire supply chain.

Additionally, GrubMarket’s own network of subsidiaries will be able to leverage Procurant’s platform to reduce costs, expand supplier visibility, streamline purchasing, and adopt new digital trading tools that enhance operational performance.

Looking Ahead Together
The acquisition of Procurant represents a significant step toward creating a more connected, efficient, and AI-powered future for the fresh food supply chain. We are excited to welcome the Procurant team and to continue building a foundation of innovation that supports growers, suppliers, distributors, retailers, and consumers across the country.

As always, we remain committed to investing in technology that empowers the food industry and drives long-term transformation. We look forward to the impact this partnership will create for our customers and the broader market.