Intervolve And Origlio Beverage Team To Solve 4-Tier Distribution Challenges

Raleigh, NC - Intervolve, Inc., a provider of demand supply chain software using web and mobile technologies, recently announced that it has teamed with Origlio Beverage to enhance Intervolve's DistributionSuite to support a 4-tier distribution model. Intervolve's new web and mobile solution enables beverage wholesalers to gain a true picture of their distribution at retail across all channels. No other beverage and consumer packaged goods distribution software company provides this level of retail intelligence to wholesalers.

Chris Newton, Intervolve Chairman and EVP, said, "By partnering with wholesalers such as Origlio, we continuously improve our software to solve wholesalers' most difficult business challenges. The 4-tier distribution model is exceptionally challenging for wholesalers since it obscures the complete distribution picture. Our new application makes it possible to follow product all the way through to retail, regardless of distribution, and is very easy to use. Origlio has been a great partner in this effort."

In a 4-tier distribution model, product is delivered from suppliers to distributors to sub-distributors to retailers. Distributing through sub-distributors, referred to as "indirect sales," is common in Pennsylvania and New York where malt beverage distributors sell a range of product volumes indirectly. Origlio Beverage distributes over 12 million cases of beer annually, with as much as 40% of their business being indirect. Many of the distributor's transactions are with the sub-distributor and the company loses visibility into its true distribution. The new 4-tier distribution functionality in DistributionSuite solves this problem by, for example, combining invoice-level sales data with retail surveys on package distribution to quickly create market intelligence and actionable objectives.

Grant Barrett, Director of Brand Management & Business Development at Origlio Beverage, commented, "At Origlio, we sell as much as 5 million cases of beer per year indirectly. DistributionSuite is a great solution for us because it quickly provides us with retail intelligence that we can turn into actionable objectives, regardless of distribution channel. Intervolve simplifies a very complex problem for us and provides us with the flexibility we need in our market."

Origlio Beverage is one of the largest single-site beer wholesalers in the US, providing imported and domestic beers to the Philadelphia five-county area. It markets and distributes brands such as Coors, Yuengling, Corona, Heineken, Samuel Adams, Guinness, and others. In selecting Intervolve's solution, Origlio replaced handheld devices and software from VIP (Vermont Information Processing) for its sales and distribution operations.

Chris Newton continued, "We are proud of this new solution and our new partner, Origlio. In the spirit of one of our core competencies, the system is easy-to-use, making user adoption a non-issue."

SOURCE: Intervolve, Inc.