Vinimaya Officially Launches Aquiire™ - A New Real-Time eProcurement Solution, Brand And Website - Signaling A New Generation Of Innovation

Vinimaya's innovative new eProcurement suite provides exclusive, real-time universal shopping, supplier management and business intelligence unparalleled in the industry

Cincinnati, OH /PRNewswire/ - Vinimaya, Inc., a leader in developing industry-leading B2B marketplace and supplier relationship management solutions, today announced the official launch of Aquiire, a cloud-based, real-time eProcurement suite developed to surpass the conventional procurement and data aggregation software offerings in the industry today. The new brand and website www.Aquiire.com celebrate the company's groundbreaking new eProcurement solution and the culture of innovation built over the company's history.

"The official launch of the Aquiire brand kicks off a new era at Vinimaya that speaks to who we are as a company–innovative, entrepreneurial and bold," said Mike Palackdharry, President and CEO of Vinimaya. "Aquiire is the 5th generation solution from Vinimaya that clearly expresses our vision, expertise and thought leadership."

Palackdharry said that Aquiire's intelligent eProcurement platform features patented technologies that truly deliver on the promise of real-time universal shopping, supplier management, business intelligence and structured and unstructured data assimilation. Palackdharry said Aquiire drives maximum user adoption, enabling compliance, purchasing control and unparalleled savings. He said the Aquiire brand is the new 'face' of Vinimaya, marking a new vision for the B2B eCommerce industry. He said the solution brings a completely new purchasing experience and approach to supplier relationship management (SRM).

"Real-time technologies are the only way to deliver the next-generation functionality that our clients demand with maximum speed, simplicity and logic," Palackdharry said. "It eliminates the need for users to punch-out to supplier websites, it enables instant product and price comparisons across any eCommerce site and will provide instant alerts on supply chain risk. Our real-time solutions deliver true guided-buying and compliant shopping while allowing enterprises to instantly receive product and supplier intelligence based upon their procurement rules, before they make a purchase. It saves time and money, while protecting against mistakes. Real-time matters because the world changes in real-time."

Palackdharry said that the Aquiire solution and brand marks a tremendous transformation of the company and brings real-time B2B eCommerce to the user with an elegant, intuitive and modern shopping experience. He said the product also features an exclusive visual discovery tool, KlarityTM, an interactive heat map that gives users the ability to quickly refine universal search results to easily find items and information they are seeking.

"Our brand relaunch represents the natural evolution of our company," said Palackdharry. "It is imperative for our brand to reflect and promote our vision and the tremendous value we bring to the procurement and B2B eCommerce industries. We are a company based on innovation and entrepreneurialism. Aquiire exemplifies our continual and increased investment in our technologies and our expression of thought leadership in the industry. We are dedicated to delivering solutions that matter to our customers. This is only the start of our Aquiire journey and we are very excited about the years of ingenuity to come."

About Vinimaya
Vinimaya is a MBE-certified technology company and a thought leader and innovator of real-time B2B eCommerce solutions for some of the largest organizations in the world. The company is dedicated to a solutions-focused, collaborative approach in working with their global customers. Since 2000, Vinimaya has been developing personalized, cloud-based technology solutions designed to solve their customers' unique business challenges.

Vinimaya is one of several portfolio companies of Vora Ventures, which was named the 2015 Technology Company of the Year in Cincinnati. More information at www.Aquiire.com. Twitter: @Aquiire.